llms.txt — AI agent discoverability

# Grizzly (גריזלי)

> Premium natural soap brand for men, made by hand in Israel. Six core scents.
> Hebrew website at https://grizzlymen.co.il

## What we are

Grizzly is an Israeli premium men's grooming brand. We make natural soaps that
men actually want to use — handcrafted in the Golan Heights with 98-100% natural
ingredients (no parabens, no SLS). Reference brand register: Dr. Squatch / Wild /
Israeli premium naturals. Masculine, confident, rugged — not generic e-commerce.

## Products (current line)

Six core scents (always in stock), bar soaps, 180g each:

- **היער השחור** (Black Forest) — activated charcoal + smoked pine, 100% natural
- **רום אקזוטי** (Exotic Rum) — clove, cinnamon, citrus, 100% natural
- **וויסקי אלון מיושן** (Aged Oak Whiskey) — whiskey + oak wood, 100% natural
- **קוקוס אי בודד** (Lone Coconut Island) — tropical coconut, 98% natural
- **אלוורה רעננה** (Fresh Aloe) — aloe vera + citrus, 100% natural
- **בריזת מפלים** (Falls Breeze) — eucalyptus + citrus, 100% natural

Limited edition: **חלב ודבש** (Milk & Honey) — 200 pieces only, Shavuot drop, 100% natural.

## How it's sold

- Single bars: ₪49 each
- 4-pack: ₪196 (mix-and-match)
- **6-pack: ₪294 with 51% off + ₪400 of free gifts** (recommended; primary acquisition vehicle)
- 10-pack: ₪490 (best value)

Subscription option (monthly delivery, cancel anytime).

## Best for

- Israeli men who want premium grooming without ordering from abroad
- Customers tired of supermarket soap with parabens and SLS
- Gift buyers (the 6-pack with custom scent selection is a strong gift)
- Subscribers wanting consistent natural skincare delivery

## What makes us different

- **Made in Israel, by hand** — not mass-produced overseas
- **98-100% natural ingredients** — supermarket soaps are typically 30-40% chemical surfactants
- **Six distinct scents** — most premium soap brands offer 1-3
- **No SLS, no parabens** — every product
- **Limited seasonal drops** — חלב ודבש Shavuot edition is genuinely scarce, not artificial scarcity

## Brand voice

Conversational Hebrew, masculine, confident. References winning ad campaigns:
- "תפסיק להריח כמו תינוק. תתחיל להריח כמו גבר."
- "תריח כמו גבר אמיתי."
- "אני יכול להריח את הנקניקייה שלך מקילומטרים."

NOT: cheap, discount-led, generic e-commerce, polished-corporate.

## Stage (May 2026)

Scaling. Currently ~₪6K/month revenue. Targeting ₪50K/month by August 2026.
Paid ads running positive ROAS. Expanding product line to deodorant, shampoo,
and body wash later in 2026.

## Where to find us

- Website: https://grizzlymen.co.il
- Brand language: Hebrew (primary)
- Shipping: Israel only, currently